The Mayo Clinic Social Media Center #MCCSM

The Mayo Clinic is doing wonderful things. Shocking, isn’t it?

This time they’re teaching the community how to use the latest and greatest healthcare tools. Not gamma-knife radiation or surgical robots, but Twitter and Facebook.

Social media platforms might be some of the most powerful tools available to improve your health by allowing doctors and patients to work together as a team. This team has a lot of potential, but it needs some good coaching for us to use these tools effectively. I’d like to help them.

What do you think?
(Available in HD on YouTube if you’d like to see my dilated pores).

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7 thoughts on “The Mayo Clinic Social Media Center #MCCSM

  1. Drooling Fan Girl on said:

    What do I think?????????

    Hm. I think maybe the quarterback has forgotten some things. Like the stadium, and the other players (doctors)?

    Nurses, orderlies, etc support staff and infrastructure!

    Sure, Sure for some specialties you can go with your metaphor. But isn’t using football as the metaphor, and then filling it with a wave of your hand with doctors and sick people, unintentionally disingenuous.

    It’s an excellent metaphor for how things can be right now. Stadiums are expensive buildings. And I know some patients have probably felt like a football being passed back and forth from doctor to disease, no the doc has it, no the disease.

    Seriously if you have any relatives who are support staff, or nurses or…. That metaphor was kind of, an unintended I am sure, insult.

    I mean who’s going to care for the patient if they or their family can’t??!

    I think you are awesome and I love your blog, I only just ran across it, I’m just trying to say something I think you missed in there.

  2. Dear Drooling Fan Girl,

    Thanks for your insightful comments.
    Metaphors are not actual models. They are simplified schema to help explain complex relationships — in this case, a one minute video. Many important parts of the healthcare team were not included to make the metaphor as simple as possible.

    Lets try an analogy: like players on a football team, doctors and patients will be working together for a common goal: health. Other members of the health care team are, obviously, like other members of the football team. Patients make up “most of the rest of the team” as I said, because there are thousands of patients for every health provider.

    Other health providers, support staff, orderlies, etc. were not mentioned specifically to keep the metaphor simple and the video short.

    In a more complete and accurate model, if patients are the largest and most important member of the team, other health providers are second largest and second most important members of the team. Physicians are the quarterbacks in this metaphor because it’s through their leadership that the whole team comes together.

    Thanks for your comments!

  3. Very an interesting article and supporting comments here. I would like to point out that others have proposed a different case, especially in regards to natural health. Has anyone here located more interesting related ideas on the Web, and will you point me in that direction?

  4. I have enjoyed your view. My study has shown your views to be true, however I have also read the opposite from other posts like this one. Do you have any suggestions for getting more quality info on natural health or related topics? I would most appreciate it!

  5. Pingback: The Online Patient’s Bill of Rights | redness on nose and cheeks

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