In an effort to promote sunscreen use and to help educate consumers about sunscreens and sun protection, the American Academy of Dermatology is putting a seal of recognition on some sunscreens and other sun protective products such as clothing, window tinting, and shade structures. The products must meet minimum standards for both UVA and UVB protection to be recognized and applications for product approval are subjected to an independent scientific review by the Academy.
Thus far only two sunscreens, AVEENO® CONTINUOUS PROTECTION™ with SPF 55 and AVEENO® BABY CONTINUOUS PROTECTION™ have received the AAD’s Seal of Recognition™
Some dermatologists have been critical of the Academy, arguing that an independent academic organization such as the American Academy of Dermatology should never endorse commercial products.
What do you think?
Does an official recognition from the AAD help consumers make better choices? Or does it merely compromise the integrity of an important, international medical association?